About Falcon Incentives

We started with
a simple observation.

Most sales-comp consulting firms hand off a deck and walk away. Most SPM platforms expect you to bring your own implementation team. Mid-market companies — too big for spreadsheets, too small for a Mercer-Xactly-PWC stack — fall in the gap. We built Falcon Incentives to fill it.

Founded by comp practitionersMid-market specialistsDesign + build + runAACA 2026 Diamond Sponsor

Three principles that shape every engagement.

We're a small team. That's deliberate. It means every project is staffed by people who have actually run a sales-comp cycle — not by a junior consultant reading from a deck a senior partner built last year.

P

Practitioner-led

Every senior consultant has run sales comp inside a real company before joining Falcon. We don't hire from B-school casebooks. We hire from comp seats.

  • 10+ years of comp leadership avg.
  • Cross-industry: SaaS, manufacturing, services
  • Multiple SPM platform implementations
E

End-to-end

Most consultants design and leave. We design, build the engine, and run the operational cycle if needed. One team across the full lifecycle — fewer handoffs, less drift between intent and execution.

  • Strategy → mechanics → operations
  • Same team end to end
  • No subcontracting
M

Mid-market focus

We work with companies between 100 and 2,500 sales-and-service FTEs. Big enough that comp is strategic; small enough that the standard enterprise stack is overkill. The companies who are stuck between Excel and Mercer.

  • 100–2,500 sales-side FTE
  • Sub-$500M ARR typical
  • No enterprise overhead

If we're a fit, you'll know in the first call.

We don't do month-long discovery sales cycles. The first call is a 30-min working conversation about what's actually broken — and whether we can help.